Archive for the ‘Video Marketing’ Category

How about Your Own Web Video Production?

Thursday, March 10th, 2011

If you’ve got a zeal for filming or moving photos, then why not turn it into a lucrative business? Nowadays, lots of companies are looking out for production companies who would enable them to promote their products through film. And since it’s an advertising deal, they can certainly pay you high. 

If they request you to form a web video production then it is going to be easy. Advertising videos don’t typically go more than one minute. You have to keep it as short as practicable. 

So what do you need? 

First you will have to have a good camera. We suggest you get the one in high definition to ensure the caliber of your film. Next is to have no less than a little space or a mini-studio for shooting. If you still can not afford to rent your own tiny studio, you can always use that tiny space in your home or better yet- your room. 

You will need good lighting also. Buy those lights for video shoots and also have at least two of them. It is a good investment so that you do not have to go on cheap about this one. 

It’s a must that you have a computer for editing too. The most effective though is to have a MAC as their software for video modifying is completely perfect. If you’ve got another PC, then you can always acquire software best for video modifying. 

Video productions most of times involve voice, especially those voice-overs. You’ll need a good condenser mic too. 

Now that you have all that you need. It is time you get the word out about your business. It can be through personal recommendation or your own website. Make sure your internet site is also appealing to catch your possible client’s interest. 
make a package as well about your offers so your clients will have many options. 

small web video production are exciting to do. Start working on small projects, and not fail to have a laugh. The best part makes all the work so easy it would not sound or feel just like work at all . You don’t need a lot of staff so you wouldn’t really pay a lot. Short videos are not that knackering to make but is rather challenging since you’ll need to keep it fascinating in a little quantity of time. Get ready to place your creative side to use. 

And finally, make sure that excellence is attained in everything that you do, because if your first clients loved your work they’d distribute the word of how good you are . 

Powerful Suggestions On Camera Free Possibilities For Producing Online Video

Wednesday, December 8th, 2010

Are you still not sure you should be on camera? Maybe you should just focus on your voice alone? It’s perfectly possible to create video that doesn’t focus on somebody standing right in front of the camera. Here are a few of the most popular:

1. Screen capture software. Maybe you focus on creating instructional videos about certain items of software or tools and therefore a good idea for you might be to create an on-screen tutorial or demo. There are a variety of free and low-cost screen capture software, including Jingproject.com (which offers a free and paid version) and Camtasia (at camstudio.org for the free version and http://www.techsmith.com/camtasia.asp for a paid upgrade). You simply record what’s going on, on your desktop, and create an audio narration to accompany it. You don’t have to worry about what you look like!

2. Consider slideshows. These don’t have to be as boring as those endless PowerPoint presentations that you probably remember from some corporate meeting. But things have changed, and with basic slideshow software (you don’t HAVE to use PowerPoint!) you can use still photos, graphics, and other images to create a smooth-flowing, entertaining video. Try Animoto.com, but first check your computer for Windows Movie Maker or iMovie on your Mac. You may already have all you need.

Here are some examples:

• For an example of an engaging slideshow video, watch this short intro from VMF at http://vimeo.com/11722761 . Even though neither is on camera, it’s still good.

• Another slideshow type video that has taken the web by storm is: http://www.raisingsmallsouls.com/animal-school-movie/ (If you’ve got kids, watch this.) This video doesn’t even have a verbal script.

3. Regular photos. Maybe you don’t want to be on camera and don’t feel up to creating a slideshow either and in this case you could just focus on a single image alone. I don’t recommend this option for longer videos, as it’s not very interesting to sit and stare at an unchanging screen, but it certainly is better than nothing!

These are some options to get you started and are certainly better than not taking any action at all, but in the long run people want to see and get to know you and ultimately you’re going to have to take the plunge and get in front of the camera.

Finally, have a good idea about what you want to achieve before you start. Look for examples online and make a note of what you really like about them. Are they all female spokespeople? Are they shot indoors? Do they employ humor? Make a list so you can convey these points to your actor. Knowing what you’re looking for beforehand will make it easier to know when you’ve got it! So whether you’re looking to become virtual assistant now, or you’re thinking to become virtual assistant in future, or even if you’ve already had some sort of training in how to become virtual assistant, drop by for a visit and see for yourself what other like-minded people have to say within the extraordinary field of Virtual Assistance!

Whatever you do, don’t let your quest for perfection get in the way of you actually shooting video. Do the best you can with what you have on-hand, and don’t delay until you lose 10 lbs., get a haircut, or buy new clothes. Do it now! If you procrastinate anymore you will just get more and more nervous and put too much pressure on yourself to come up with that “perfect” result.

Brilliant Ideas On Handling Internet Video Issues

Wednesday, December 8th, 2010

By now, you should be convinced that video is not only critical, but doable! If you are yet to be convinced, keep reading over it until you are! Along the way, though, you may run into a few problems. If you find any of these obstacles in your way, here are a few ideas to help:

1. Poor sound quality. A lot of background noise is not acceptable, nor is a barely audible voice, so you need to address these problems. First, check the settings on your camera. Sometimes you can change the microphone/audio setting to make it more sensitive. If that doesn’t work, try moving closer to the microphone, or purchasing an external mic that will sit on the table or attach to your lapel.

2. Your video is shaky. You need to get a tripod! There are fabulous, low-cost tripods out there, from simple table-top options, to crazy bendy-legged ones, to ones that will stick on the side of a wall or building. Tripods are not as expensive as you might think, either. You should have no excuse for giving your viewers that queasy feeling, any more!

3. It comes across as robotic. If you seem very stilted and unnatural, I also have one word for you – practice. Go back and read the section “Practice Makes Perfect,” as there are some great tips in there. While practice will definitely help your comfort level, don’t practice so much you take out the spontaneity and naturalness.

4. You are boring. You may have got to the point where you are technically perfect, but it’s just so boring that not even your dog is paying attention anymore! If this is your issue, you are not conveying your enthusiasm for your topic. Even double entry bookkeeping can be interesting if you communicate your excitement. You don’t have to be a Richard Simmons if that’s not your natural personality; just turn up your personality volume a bit! (Note: If you’re not passionate about the subject matter, take another look at your business niche. You might have chosen the wrong one.)

5. It’s just not compelling. Very few of us have that type of personality that we are able to make even the most mundane content material seem exhilarating. But for most of us, content still matters. Unless your audience is truly interested in what you are saying, they are going to leave. Start with keyword research in your niche to see what people are looking for already, and give them what they’re already searching for.

It all boils down to finding out what is holding you back from doing this and getting into video production as soon as possible. Take a deep breath and dive right in — put your video camera on right now! Don’t think about it too much, just go for it, and see what you come up with on your first take! So whether you’re considering how to become a virtual assistant now, or you’re thinking about how to become a virtual assistant in future, or even if you’ve already had some sort of training in how to become a virtual assistant, drop by for a visit and see for yourself what other like-minded people have to say within the extraordinary field of Virtual Assistance!

Wherever you happen to be on this particular journey, I hope some of these tips have helped you realize that video is a really valuable asset for your business. Of course, until you try it, you don’t really know for yourself, do you?

Live TV on Your PC – TV Viewing at Its Finest

Friday, November 5th, 2010

If you want to watch old internet tv shows on the internet now they are available. These shows can provide hours of enjoyment for many who want to reckon up on some of their favorite shows and not wait well-nigh for the reruns. The internet has Surely changed the way we do a lot of things and watching old tv shows is one. Many people would watch some of the older programs if they were available. Well now the long tail of tv shows are available and you can watch a lot of them whenever you want.

 Many have wondered what has taken the major networks so long to catch on to the idea of opening up their catalogs and offering them to the public as classic tv. deep NBC and CBS as well as other networks have started to swarm these classic shows to choice websites.
 

There are several satellite networks streaming all varieties of old and new shows world wide. A broadband connection is requirement to use satellite tv on pc. This new development is fashioning satellite tv and it’s wide set out of old classic shows available anyplace in the world.

Now, you can experience live TV on your PC. Ever since the television was invented, it played a huge role in almost everyone’s lives. Just how many years back, people would think it impossible to even have a television. Now, almost every household has one, in all shapes and sizes, and showing broadcasts from unlike TV stations. And then you think: can this get any kick downstairs?

 What about TV stations? Sure, you could be enjoying some good channels with your current service provider. But does it provide over 3,000 channels broadcast medium from 70 plus countries worldwide? I think not. Internet TV does that. You will never run out of choices. Whether you want to watch sports, news, politics, weather, educational, kid’s, lifestyle, shopping, religion, music, movies, or whatever, Internet TV has the right channel for you. You even get local, regional, and subject area broadcasts, so you will really get a better view of the world.
 

You don’t even need extra hardware. You don’t have to install redundant devices such as a satellite dish or pass catcher, TV card, or whatsoever. All you need is a computer, a good Internet connection, and the Internet TV software, which is downloadable as soon as you pay for it. It’s that easy.

The number one vantage is portability and flexibility. Live Internet TV does that. If you install the software on your laptop, then bring your TV wherever you go, just as long as you have an Internet connection. You can also multitask and read your mails or surf the net during commercial breaks.

Internet TV Viewers Love The Ads So Much They Want Twice As Many

Friday, September 10th, 2010

Social Media Websites such as Facebook and Bebo are not as popular to the internet enabled public as watching TV online, so says a new prospect. An ever increasing number of users are leaving cable and watching the same shows on their internet enabled PC or other device, and now it has been habitual that more users watch live internet TV than watch popular social media sites.

The study by Pew Internet and American Life Project who surveyed over 2250 people also came up with some other interesting online tv facts:-62% of fully grown Internet users watched a goggle box or tv show online, up from just 33% in December 2006, and online video use is near superior general by people younger than 18.

TV shows online are gaining popularity as 35% of Internet users say they now watch favorite shows online, up from just 16% in 2007.
The percentage of aged viewers (65 plus) watching video online is nearly 30%, up from just 10% in 2006. At this rate, around half of the older generation over 65 could be viewing internet video very soon.

 The percentage of men vs women watching online tv has changed as well. Men have always watched more online tv and video than women. However the gap has narrowed. The share of women who visit video sharing sites has grown from 46% in 2008 to 59% now. Among men, 65% now watch online video, up from 57% in just last year.
 

In the real world viewers will do anything to avoid watching advertising, but the online hearing are happy to see even more. So says Comscore who told the Advertising Research Foundation’s Annual Convention in New York that internet tv viewers are willing to wasee around twice as many ads than they currently do.

Tania Yuki, director of cross media and video products at comScore said:- “We are leaving money on the table (by not carrying a heavier ad load in online videos),” . She said that only 38% of the 2,000-some people surveyed said they watch online video to avoid ads, whilst around three living quarters of viewers who watch TV shows on the web (71%) do so to sweep over up on episodes they missed and 67% said they watched online video because it was more convenient.

Which Ad do i want to watch today?
Yuki said Hulu generally runs around four minutes of advertising each hour and could easily addition it to seven minutes without impacting viewer valuation reserve. The news is neat for Hulu, who are still to make any money off their online venture. Instead of turning into a subscription based model, just double the number of ads.

Other findings from the survey respondents showed that 71% watched traditional tv only, whilst 29% watched both on and offline tv.

Setting up an HD video studio for less than $200

Tuesday, August 17th, 2010

In my previous article at Effective Media, I looked at the approximate funds needed to start up a video studio. Please note this update is for those interested in using cameras and not PowerPoint/Camtasia productions. That will need a separate topic. Instead I will assume that you would like to make selling videos at decent quality but you have under $200 to start with.

Clarity and sound run hand in hand. Need I elaborate? If you are selling a product or service, you will need to sell it in the best possible environment which will illuminate your product and not make it look like it just came out of someone’s dirty cellar.

The good news is that HD is coming down in price rapidly and more and more of the cheaper cameras are adding features which two years ago, none of regular users of more expensive cameras could have dreamed of. Take external sound for example. If you’ve ever had a cheap video camera, you’ll know that the vision can be ok but the sound tends to let the whole thing down.

So your baby’s first words were drowned by a whirring in the background due to camera noise right? The technology, you will be pleased to know, is becoming smarter and more portable too.

I have three recommendations for purchase which I will stake my reputation on, you won’t be disappointed with.

1) The Kodak zi8 is a point and shoot camera which shoots in HD and will do nicely on a bright day or well lit room. It will do badly in low light. And don’t bother with the zoom at 1080. At 720 zoom away. I could do a whole review on this but that’s basically the story. You will need just $125 to secure one. Perfect for vlogging. Look no further and no I am not leading you to an affiliate link here.

2) A Hama Star 61 Tripod retails in my own country (UK) for less than $25 on Amazon. For a light camera it will do the job perfectly. If you are shooting in high wind for get it. I have had one for a few weeks now and my professional cynicism soon wore off when it did the trick for my own vlogs.

3) An Audio Technica ATR-3350 is a lavalier mike which fits perfectly into the external mic socket of the Kodak zi8 nicely.

Total budget? Under $200. I can assure you that this is what I use for any daytime vlogging. It saves alot of precious set up time having to faff with more expensive cameras. I am not ignoring those but assuming that it’s quality budget solution your are looking for.

Obviously do some test video to start with. Find a place which receives a regular “glow” of natural light (not direct sunlight) and adapt this location for your studio.You need to be comfortable with your environment too. If you demonstrating a product by all means use a table and either stand or sit at the table. Many of the cable TV channel presenters stand because it looks more immediate and dynamic. But don’t rule out seated demos. People want to see what you’ve got NOT whether you can present.

Above all, enjoy the experience. Contact me at my blog at Effective Media if you need advice on what to do with the video once you’ve made it. OR it might be an idea to find out the potential before you buy the kit above.

 

Video Marketing is Dominating Now and Have More Share in the Future

Saturday, July 17th, 2010

Marketing on the Internet requires you to target the right audience and to get the word out about your product. You’ll find some online methods are more effective than others for getting that done. There’s quite a variety of marketing strategies available for getting that done. However not all methods produce targeted traffic, while others can get pretty expensive like PPC. You can use the power of video marketing to brand yourself as well as reach your market. A good video can mesmerize people, so the relationship building aspect it potentially powerful. You can have a powerful marketing campaign in place with effective use of video. The basic idea is you want to presell your product or service in the video. We’ll discuss just a few of the many benefits and uses of video marketing in your business.

A new course is causing quite a buzz in the Internet Marketing community and you can find more information about it at The Leading Articles page.

Video marketing, done right, can and will make you an expert on your chosen topic and drastically increase your traffic with little to no out of pocket monetary expense. It’s unbelievable that so many internet marketers are not using videos to promote their niche markets, this means that you can come in and have lots of hungry searchers waiting for your information. Presenting quality and informative videos to the online public is the quickest way to get your name noticed in whichever niche you are tackling. Experts never have a problem appealing to people because people are always on the lookout for expert advice and opinions. Another good thing about becoming an expert is that you do not have to sell so aggressively anymore because people already want what you are selling. I know that many people hate the word guru but if you pay attention, they use video marketing a lot.

Unless you just arrived from Jupiter, you should know how blogging can be used in business. As you know, you can embed videos in your blogs, but you can also create Vlogs – video blogs. You can create your own video blog and position it in your niche market.

You can always find people who like video so much they’ll visit your vlogs. The one important thing you’ll need to do is regularly create videos to keep the content fresh for your visitors. It would be no problem to make several videos a week, then you can just notify people that a new video is up. Vlogging has not caught on in a huge way, yet, but even a smaller scale would be unique.

A new course is causing quite a buzz in the Internet Marketing community and you can find more information about it at The Leading Articles page.

Videos are flexible, and you can test many different approaches and strategies. It allows you to work with unique content every time, while you test and track people’s response. If you can understand your market well, your videos should be deadly effective in your marketing. Online marketers have not completely embraced video marketing, but it’s becoming a force to reckon with. It’s a smart move to explore and use all that this has to offer – as you know.

Internet TV Has Finally Arrived To The Masses

Tuesday, July 13th, 2010

The BBC have given a prowler view of the Project Canvas Live Internet tv standard, and its looking good. Erik Huggers, the BBC hereafter Media & Technology conductor showed a demo to the C21Media conference in London today.
The demo showed a the new IPTV standard in all its interactive, cross-platform resplendency and showed how the Beijing Olympics would look on Canvas.

Also announced was the reabsorb of the iinstrumentalist with social content-sharing features, a newly developed Nintendo Wii player app and an intuitive multimedia search facility for bbc.co.uk.
  If Canvas fails, he argues, broadcasters would shoulder additional costs of reformatting new devices. “There could be a horizontal level playing field of operations for everyone and I think that’s worth fighting for.” Update: The BBC contacted us to point out that this is only a demo of what inhabit could expect from a Canvas product and is by no ways the ruined article.
 
Canvas looks great and whether it continues in its present incarnation or not, the technology will live on in other forms.

Although we and other websites of repute have been impressive everyone that the great public will soon be watching and surfing the Internet in their living room/ Many have been skeptical.
Despite the efforts of many including AOL TV and WebTV Networks for many get on, there has never been a big take up of the new technology.

The biggest TV manufacturers including Sony, Samsung, LG, Panasonic and Vizio say that they’re poised to revolutionize television this Christmas shopping season: They’re about to launch the first major selling push for a new generation of sets that can easily integrate Web content with traditional TV news and entertainment — without the fuss of connecting the TV to a set-top box.
 The run could be risky. Consumers may balk if TV sets become too computerlike and complicated. Manufacturers are in a race with cable companies and gadget providers — including makers of DVRs, Blu-ray players and game machines — who offer alternative ways to blend the Internet with TV.
 

 As they catch on, television will become “a completely new ballgame,” says Matthew McRae, general theatre director of ripe technology products at Vizio. software system developers will stack to the new platform, making Web TVs “the next area of innovation” following computers and cellphones, he says.
 

With the financing of so many big names and the fact that as with nicam stereoscopic photograph and widescreen. Soon every tv will come internet enabled, this has to be the time of internet tv’s coming.

Video blogging for beginners on a budget

Thursday, June 10th, 2010

Video-blogging is quickly being established as the No.1 method of selling products on the internet. Everybody knows about text blogging. I was first re-introduced to video three years ago when I was a consultant for a TV production company. Until then, as a PR pro, I had always steered clear of complicated looking cameras like a true technophobe. Limited resources might be needed but it’s a myth that you have to spend $00s of dollars on equipment. If pictures say a thousand words, video blogging exceeds that by far.

A videoblog requires larger disk spaces online, an efficient server, and a whole new set of programs to support it. Video blogs can be fed through RSS feeds. This is technology of syndicating your website to other RSS aggregators.

Vlogging works, with people on the internet expressing themselves. There are many business benefits which accrue from this. Think of it as a highly potent tool in showing your prospects your line of products. It’s very much like showing an ad all for free. And if you videoblog through RSS, then most probably you are reaching your target audience in a powerful way.

This is the way those cable selling channels have been making their money for years.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shedding their pennies on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they appreciate it, they buy it. If you present it good enough, they’ll buy the product even though they do not need it. If you put up something that is mobile, it would most likely catch attention. You’ll get phone call orders in no time. It’s the difference between a static image and a moving picture.

If your business is just starting up, you can create a videoblog right at your own home. All that’s necessary is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The bigger its resolution, the better the results And you like to present your goods in the optimum way so get the best one possible within your budget. Create a script, or just capture your goods in one go. Basically, always make sure you are acquiring the best profile for each.

Think keywords and link to four major benefits, just as you would for a text blog. Don’t forget you can transcribe your script and double sell it as an article too. Google is now assessing the content of videos to govern page rank. More on that if you visit Effective Media where I mention sites like Traffic Geyser

Gear? Let’s examine the options:-

1) Basic HD but good camera: The Kodak Zi8 is becoming legendary. Ideal for video blogging, it allows an external mike. No good in low light or if you are an intrepid zoomer. But apart from that, a revolutionary piece of kit. Price is good at c.$120 It will allow you to use an external mike. For a camera this size this is stunning technology available to everybody. Zooming in HD is a bit of an issue though. And don’t expect it to react in low light. This is why you pay extra for a better camera.

2) Mid range HD camera: Friends have told me that the revolutionary Canon HV30 has been advertised at soime retailers for around $200 mainly because it has been superseded by the HV40. If you can get hold of an HV30 on eBay grab one now as you will save yourself around $500 against the new (but not better) model. My Canon HV30 Review is here

3) Lighting: Generally lights are critical in a presentation. Yes you can use natural light in most cases, but say you are shooting on a winter’s evening and you have a deadline to keep. It might seem an extrvagance but it simply helps you maintain your workflow if you are serious about a decent result. Normally three high power lights offer the best options and if you trawl around on Amazon, you should be able to pick up a basic set for around $200.

4) External micophone. Most inboard camera mikes are basic to say the least. Should you require a rich sound for your vlog (recommended you do), you may need a microphone. You can add a voice over with 99% of the software available. the product and its benefit to customers. Sounds are as fundamental as videos on a videoblog. This feature is vastly overlooked in most of the stuff on You Tube It is advisable to make your sound effects as enticing as the video itself. A wired mike like the audio technica ATR-3350 retails for around $25 and works like a dream. A wireless set will set you back $350 for a decent I’m afraid.

5) Editing: Your editing suite can be any program and many exist as free editing tools. Programs like Video Edit Magic or Sony Vegas retail at about $80 and they’re both excellent! You will need this to finalize your projects. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some softwares are user-friendly and can be used even with 0 % knowledge of video editing. Even simple free video editing programs like Windows Movie Maker should do the trick but remember you get what you pay for. Don’t expect miracles from this basic drag and drop frame software.

6) Vlogging without a camera: Yes it can be done successfully and I am not here to poo poo it. You need Power Point and something like Camtasia Studio and an external mike like the Audio Technica above. Even Windows Movie Maker will grab your slides. But hey are you serious about this stuff or what? Invest to impress.

Video blogging is a great tool but it also has a downside. It may decelerate the computer, especially in HD, so others may steer clear of it. Download time could be be time intensive especially if that customer is on dial up connection. But this is not bad news, Just don’t use the sub 2GB laptop for this job. It won’t handle it! Beasts only 2Gb + processor and 2GB RAM + will survive your demands.

Nowadays, slightly more savvy you are in selling the benefits visually, the more likely you are to succeed. Videoblogging offers an interactive method of selling. You involve the customers. You instil in them the advantages of your goods. And at times, those are sufficient to generate a sale.

Oh and I nearly forgot. All this is fun to do too!